Customer Relationship Management
|
Customer Relationship Management, CRM, is a company wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within and organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target market strategies to competitive positioning tactics.
Some of the Modules available in CRM...
- Contacts - Track all contacts and status of interactions with them.
- Transactional Documents - From Quotes to Receipts, it's all available and searchable in one location.
|
|
|
|
|